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Be the Light New York by Petra Nemcova
About Be The Light New York by Petra Nemcova
Be The Light New York by Petra Nemcova was a luxury home décor lifestyle brand that transported you on a captivating journey around the world to discover the unique treasures of different countries.
Role
Strategic Partnerships and Growth
I worked closely with Petra Nemcova—supermodel, entrepreneur, and global philanthropist—to develop and implement a comprehensive sales strategy for Be The Light New York and I created effective sales tools and refined the brand's strategic positioning in order to penetrate luxury retail.
I secured strategic and profitable distribution partnerships with top luxury retailers, including Neiman Marcus, Bloomingdale’s, Gracious Home, Paul Smith, and others that drove significant revenue and brand awareness for the brand.
In addition, I organized a series of successful in-store appearances at Neiman Marcus, Bloomingdale’s, La Perla, Gracious Home, and more across the United States. These events attracted significant press coverage for Be The Light New York, boosting sales and supporting Petra’s charity, the Happy Hearts Fund.
