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Ilapothecary
About Ilapothecary
Ilapothecary hails from London and has garnered multiple awards for its innovative approach to functional beauty. Our products are meticulously crafted from 100% natural ingredients, featuring unique blends of powerful remedial elements. Designed to combat the stresses of modern life and promote holistic well-being, our range includes skincare, bath and body essentials, hair care, fragrances, and home scents, all infused with healing ingredients including homeopathic filaments, anti-inflammatories, gemstones, and more.
Role
Head of Strategic Partnerships and Growth;
Luxury Hotels, Resorts and Spas - USA
As the Head of Strategic Partnerships and Growth for Ilapothecary, I led the brand's expansion in the United States.
My approach was centered on forming alliances with premium luxury resorts and spas, including Canyon Ranch Resorts and Spas, Alila Resorts and Spas, Auberge The Lodge at Blue Sky, Blackberry Mountain, Headlands Coastal Lodge & Spa and more. These high-profile partnerships, combined with targeted and impactful marketing efforts, greatly accelerated Ilapothecary's growth. This strategy helped Ilapothecary resonate with an affluent audience and elevate its brand presence.
Additionally, I secured Ilapothecary's participation in Canyon Ranch Lenox's annual "Enchant at the Ranch Beauty Festival," where only 18 brands are selected worldwide. In partnership with Canyon Ranch Lenox, Ilapothecary developed branded classes for the festival and established a prominent retail presence, further solidifying our collaboration with Canyon Ranch.
I introduced Ilapothecary to O, The Oprah Magazine, resulting in Oprah Winfrey personally selecting the brand’s Magnesium & Amethyst Deep Relax Soak for her "2025 Oprah Daily Bath O-Wards".
