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The Sports Club Company, Luxury Sports & Fitness Complexes
About The Sports Club Company
The Sports Club Company owned and operated the finest luxury sports and fitness complexes in the world and was committed to providing unprecedented services and amenities to help its members achieve all health and fitness goals. It operated ten locations in marquis cities ranging from New York, Los Angeles, Beverly Hills and Washington, D.C., to Boston and Miami, four of which were co-located with Four Seasons Hotels and Ritz-Carlton Hotels.
Role
National Director, Business Development and Strategic Partnerships
Collaborating closely with Co-Founder Nanette Pattee Francini, I took charge of recruiting and managing long-term founding partnerships and co-marketing opportunities with luxury lifestyle brands such as American Airlines, Mercedes-Benz, NBA, HBO, NFL, New York Yankees, Nike, IMG, La Perla, Giorgio Armani, Men's Health, The Los Angeles Lakers, Cosabella, Hugo Boss, FIJI Water, Harry Winston, Vanity Fair, Saks Fifth Avenue, Escada, Butterfield & Robinson, the Estée Lauder Companies, and more.
I developed and executed national and regional marketing, sales, and public relations campaigns to successfully launch eight fitness centers across the U.S. These initiatives generated significant mainstream media attention, secured prime placements in influential consumer and trade outlets, and boosted membership. Additionally, I implemented a national Member Enhancement Program that generated $1.5M annually in donated luxury products and services, enhancing membership engagement and retention.
I also identified and secured long-term exclusive site sponsorships with Evian, FIJI Water, and Glaceau, driving over $250K in annual revenue within just six months. As a key member of the Corporate Executive Team, I played an integral role in launching eight properties across the United States, from pre-construction through to grand opening, and was entrusted with conducting due diligence for potential future locations.
