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YogaWorks
About YogaWorks
YogaWorks honors and empowers the journey toward personal growth and well-being, staying true to ancient yoga traditions while addressing modern challenges. As YogaWorks continues its rapid expansion, opening studios nationwide, their commitment to authenticity remains unwavering.
Role
Strategic Partnerships and Growth
I collaborated closely with the President of YogaWorks, Phil Swain and his team to develop grassroots and national marketing and promotional campaigns aimed at driving membership sales, attracting real estate development partners, and expanding awareness of their lifestyle brand.
I strategically aligned YogaWorks with renowned lifestyle brands such as Whole Foods Market, Quiksilver, Roxy, Origins Skincare, and more. My efforts successfully increased the YogaWorks membership base and helped secure future studio locations. I also played a key role in the grand openings of YogaWorks studios in New York and California.
